A creative, out of the box, logical fellow with a passion for brand development and PR.
An ideas man with a business approach who enjoys critical reasoning.
A curious, art loving lad with a keenness for wellness and health.
A strategic communications specialist with an international background.


Specialties: Strategic Communication, Concept Development, Entrepreneurship, Branding, Inbound Marketing & PR, Photography, Graphic Design, Storytelling……..with a business acumen.


2013 – Present, Gothenburg, Sweden

I have worked with the chiropractic community in Scandinavia for many years. My team and I have been supporting them with everything from communication strategies to educational material to decorative artwork. This extensive project has received international recognition and a lot of attention.

In early 2013 one of the major American chiropractic organizations proposed a partnership to offer this content to a global audience. ChiroArt.org is the result; an e-commerce platform for congruent Chiropractic artwork and educational material.

ChiroArt.org works closely with the IFCO, The International Federation of Chiropractors & Organizations and together we offer a one-stop shop for high quality chiropractic communication.

Goldbrand Communication
2006 – Present, Gothenburg, Sweden

Consults and offers concepts, thoughts and advice – with a business acumen. Does this through Image, Message and Taste. Clients: Kiropraktisk Center (Company Of The Year 2011), SKF, Emprove Individual Company Care, Techconsult, Strategy Analytics, Carapax, Northlift AB, Florence Academy of Art, M&P Paint and Coatings, Lotusier, Victoria Group, Naco, Zooma, randstad.

Founder/Owner/Creative Director
KORBO Handmade Wire Baskets
2005 – 2012, Gothenburg, Sweden

A contemporary, award-winning Swedish design brand, founded on Swedish hand-crafted metal wire baskets.

By creating a stylish & functional product range, adopting successful branding, marketing & pr, as well as establishing a successful international sales presence, KORBO is now considered a Swedish design classic. The products, which have been featured in hundreds of magazines, TV shows and blogs are available in some of the coolest and most prestigious lifestyle/design/furniture spaces around the world. Over 300 retailers, in 20 countries, stock the coveted and distinctive KORBO Handmade Wire Baskets, including: Design Within Reach, Illums Bolighus, Artek, Twentytwentyone, Trip Trap, Royal Horticultural Society, NK, Svenssons i Lammhult, Norrgavel, to name but a few.

Branding, Marketing & PR, Sales

Pr Consultant
2007 – 2008, Gothenburg, Sweden

Strategic consulting, public relations, communication & brand development. Clients: IKEA, HSB, Svensk Cykling, SIA Glass etc.

Creative/Communications Consultant
Time Ltd/MeTV (Mobile entertainment television)
2004 – 2005, London, United Kingdom

MeTV (Mobile entertainment Television) specializes in branded channels for mobile platforms, among clients are Masterfoods Snickers.The sister agency,Time Ltd, specializes in commercialization of property across media platforms. Clients: Sky Television, Blue (Boyband), Nokia, Seal (Artist), Mario Melchiot, Masterfoods etc.

1999 – 2000, London, United Kingdom

Hired as a foreign correspondent to cover the London art, design and culture scene. Responsible for the abroad section, CAP&DESIGN Utland/London.

Freelance photographer
1996 – 1999


Master of Arts, Image and Communication
Goldsmiths College, University of London
2002 – 2003

Goldsmiths has a distinguished history of contributing to arts and sciences. Its Department of Art is widely recognised as one of Britain’s most prestigious, producing the YBA’s art collective and over 20 Turner Prize nominees. Goldsmiths is also famous for Media and Cultural Studies, Psychology, Sociology, Languages and Literature, Visual Cultures and Anthropology.

Goldsmiths receives applications from all over the world and competition for admission is fierce. In 2002, 20 students where offered a place at the Masters Programme in Image & Communication. I was the only undergraduate with Swedish nationality to be admitted that year.

Bachelor of Arts, Digital Communication with Photography
University of London
1999 – 2002

Media & Communication
Göteborgs Universitet
1998 – 1999